“These comprehensive automated marketing solutions are likely to become a growing part of the $50 billion-plus we estimate* will be spent by SMBs on local marketing and media services in 2015.” “Signpost is addressing an underserved area of local business marketing that includes a number of elements, including advertising, loyalty solutions and big data analytics,” said Peter Krasilovsky, VP and Chief Analyst with BIA/Kelsey.
Based on this customer data, the right message (context and time-dependent email and SMS messages) is automatically sent for the merchant to boost sales, online reviews, and word-of-mouth
#Signpost reviews 2015 software
Our smart front office software enables seamless capture of email, phone, social media and in-person transaction data to build customer profiles. The new Signpost, which is available for independent and franchise local business owners nationwide, combines automated marketing and customer relationship management (CRM). “The new Signpost automates marketing to new and existing customers while providing quality insights into current customer behavior.all without taking time away from the work day.” “The number one pain point for local businesses is attracting and retaining quality customers, yet existing solutions are too fragmented and time consuming,” said Signpost CEO Stuart Wall. Signpost ( ), cloud-based marketing software that gives local businesses the power to effortlessly build and manage customer relationships, today unveiled a first-of-its-kind product to put data-driven marketing automation within the reach of local businesses.
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